Our mission was to create a nail services destination that presents with an optimal environment for total mind-body relaxation. Within our walls you will find Zen architecture, soft lighting, stone fountains, serene colors, moss art and walls, relaxing audio, ultra-comfortable custom seating, privacy draping, personal flat screen TVs with noise-cancelling headphones, 3-zone air purification systems, and a variety of premium nail polish brands – all combined with ultra-hygienic nail care services, cutting edge techniques, courtesy custom blended tea offerings and clean business practices. Additionally, our guests have the option of using our meditation guidance headsets– audio and visual programming which use light and sound pulses at specified frequencies to help the user relax quickly and reach a variety of beneficial states of consciousness and relaxation, and our Cocoon Room – a dedicated meditation space for guests to begin or continue their state of relaxation.
In 2009, researchers at Harvard Medical School discovered that the simple act of becoming relaxed has surprising health benefits. In addition to the obvious psychological effects of relieving stress and mental tension, they found that deep relaxation – including techniques such as meditation – if practiced regularly, can strengthen the immune system and produce a host of other medically valuable physiological changes. The Harvard researchers called these changes “the relaxation effect”, a phenomenon that could be just as powerful as any medical drug but without the side-effects.
Namaste | Nail Sanctuary is the first-and-only nail services concept intended to ignite and induce “the relaxation effect” while delivering experiential, artisanal nail care.
The brainchild of serial entrepreneur Michael Elliot and his wife Mecca Elliot, a certified meditation instructor and self-healing coach, Namaste | Nail Sanctuary was inspired by a need. The Elliots recognized that many people today live extremely busy, stressful lives and they simply don’t have time to disconnect or decompress from our fast-paced ‘always on’ culture; a culture that has them constantly connected, crowding their brains and leaving them burned out.
In May of 2017, while visiting friends in Frisco, Texas, they experienced a light bulb moment: The time that is devoted to routine nail care can be dual-purposed; they can get their hand/foot/nail care needs met while simultaneously de-stressing in a sanctuary specifically created for meditation and relaxation. Namaste | Nail Sanctuary was born, with the first sanctuary located in Studio City, Ca having opened its doors early 2018.
With Michael’s background as the Founder & Chairman of Hammer & Nails | Grooming Shop for Guys, which began franchising successfully in 2016, plans to franchise Namaste | Nail Sanctuary were already underway during the first sanctuary’s construction. Remarkably, even before announcing the franchise opportunity, more than 566 licenses were awarded as part of nine Area Representative agreements. It is projected that there will be over 39 locations open and operating by 2021.